ࡱ> E %& !"#$;:()*+,-./0123456789<>=?@BACDFRoot Entry F)@ Olk10SideProps_0001(__nameid_version1.0(__substg1.0_00020102*0  #0123456789:;<=>?@ABCPS[]fghijklmnopqrstuvyghujL?q5D,8+*Vmspst.dllNITA7nC:\Documents and Settings\Owner\Local Settings\Application Data\Microsoft\Outlook\Outlook.pst@0FI@00zD>K2Cu a F FF  4 P l  X-POP3-FromX-CampaignX-Co__substg1.0_00030102*X__substg1.0_00040102*__substg1.0_10060102* __substg1.0_10080102* mpany_IDX-MailerISP6X-ChoiceMail-AcceptedReason8X-ChoiceMail-OriginalAccountX-CTS-EnabledfB W  __substg1.0_10090102* __substg1.0_100B0102*__substg1.0_100F0102* __substg1.0_10130102*9- 8d5  y IPM.NotecomScore adds TACODA__substg1.0_10140102* __substg1.0_10150102*__substg1.0_101D0102* __substg1.0_101E0102*__substg1.0_001A001E* __substg1.0_0037001E*__substg1.0_003B0102*__substg1.0_003D001E*SMTP:TACODA@MAIL.VRESP.COM+nTTony EvansSMTPtonyevans@contactmc.co.ukTony Evans+nTTACODASMTPTACODA@mail.vresp.comTACODA+nTTony EvansSMTPtonyevans@contactmc.co.u__substg1.0_003F0102*B__substg1.0_0040001E* __substg1.0_00410102*:__substg1.0_0042001E*__substg1.0_00430102*B__substg1.0_0044001E*! __substg1.0_004F0102*"\__substg1.0_0050001E*$kTony EvansTP+nTTACODASMTPreply-295e9e952e-d92f7e6a4a@u.cts.vresp.comTACODASMTP:TONYEVANS@CONTACTMC.CO.UKSMTP:TONYEVANS@CONTACTMC.CO.UKSMTP__substg1.0_00510102*%__substg1.0_00520102*-&__substg1.0_0064001E*'__substg1.0_0065001E* (TACODA@mail.vresp.comcomScore adds TACODAlׯwmqhJJ*MnSMTPtonyevans@contactmc.co.ukSMTPtonyevans@contactmc.co.ukX-POP3-From: bounces-295e9e952e-d92f7e6a4a@b.cts.vresp.com Retu__substg1.0_0070001E*)__substg1.0_00710102*#*__substg1.0_0075001E*+__substg1.0_0076001E*"$,__substg1.0_0077001E*-__substg1.0_0078001E*!).__substg1.0_007D001E*/__substg1.0_0C190102*&(D:rn-path: Envelope-to: tonyevans@contactmc.co.uk Delivery-date: Mon, 06 Aug 2007 22:00:39 +0100 Received: from gc-mkt7.verticalresponse.com ([206.57.6.62]) by krypton.webfusion.co.uk with esmtp (Exim 4.54) id 1II9gr-00022M-QJ for tonyevans@contactmc.co.uk; Mon, 06 Aug 2007 22:00:39 +0100 Received: from slbsrcnat.inside.verticalresponse.com ([192.168.0.120]) by gc-mkt7.verticalresponse.com with QMQP; 06 Aug 2007 14:00:36 -0700 X-MailerISP: GlobalCrossing From: "TACODA" Reply-To: "TACODA" To: tonyevans@contactmc.co.uk Subject: comScore adds TACODA Date: Mon, 06 Aug 2007 21:00:35 +0000 Message-ID: <295e9e952e-tonyevans=contactmc.co.uk@mail.vresp.com> List-Unsubscribe: MIME-Version: 1.0 X-Company_ID: 210076 X-CTS-Enabled: 295e9e952e-d92f7e6a4a X-Campaign: 295e9e952e Content-Type: multipart/alternative; boundary="__________MIMEboundary__________"; charset="UTF-8" X-ChoiceMail-OriginalAccount: tonyevans@contactmc.co.uk X-ChoiceMail-AcceptedReason: Domain 'mail.vresp.com' is on your accepted domain list +nTTACODASMTPTACODA@mail.vresp.comTACODASMTP:TACODA@MAIL.VRESP.COMSMTP__substg1.0_0C1A001E*E__substg1.0_0C1D0102*'+F__substg1.0_0C1E001E*G__substg1.0_0C1F001E**,HTACODA@mail.vresp.comtonyevans@contactmc.co.ukcomScore adds TACODA0000000ctonyevans@contactmc.co.ukTony CMC0000000ctonyevans@contactmc.co.ukTony CMCTACODAWHERETHEPEOPLEAREPEOPLEWELL,WESIGNEDONTHEDOTTEDLINEWITHCOM__substg1.0_0E02001E*I__substg1.0_0E03001E*%5J__substg1.0_0E04001E*K__substg1.0_0E1D001E*.0L__substg1.0_0E28001E*M,__substg1.0_0E29001E*/3N,__substg1.0_1000001E*__substg1.0_1008001E*24OeTACODA. Where the people are people Well, we signed on the dotted line with comScore and held our breath while the PC got to work. Finally - there it was! TACODA UK's first appearance in the UK site/network ranking, a highly respectable 74.5% reach of UK web users. Some highlights are featured in the news column and the panel below but I thought this was such big news that I've taken over Dave's and Lena's columns this month to tell you more about it. So go get yourself a cup of coffee and read on! Paul Goad, Managing Director. news * TACODA featured in the Wall Street Journal this month. Find out why. * Would you believe it - We're No.1! * Looking for lots of young men? * This month's product focus: Encore. Win a bottle of champagne! news Pepsi and us When Pepsi-Cola wanted to promote its new low-calorie vitamin-enhanced water, Aquafina Alive, it used TACODA to place ads only on sites it knew would be visited by people interested in healthy lifestyles. Read the full article reprinted from the Wall Street Journal. ComScore reveals TACODA UK position At last, we have official confirmation - TACODA is the UK's biggest transparent behaviourally targeted Ad Network. Elsewhere in this newsletter you will find highlights and links to more detail. So, if you want to know how the UK display ad marketplace currently stacks up read on. Want men aged 15-24? Look no further This comScore stuff just keeps on getting better! If you're trying to reach young shavers call us now - we reach more people with emerging facial hair than anyone else in the UK - an unbelievable 94.3% of all men aged 15-24 online. Don't believe it? Take a look at this. Come back!! They came, they saw - and they went away. Drive customers back to your site with Encore. Tempt them with a special offer or tell them about alternative products. They're your hottest prospects so don't let them get away! Want to know more? Win bubbly! To help celebrate our new comScore figures we want to give two lucky readers the chance to win a bottle of champagne. To enter the prize draw just email lsavitsky@tacoda.co.uk before August 20 with your name, company and the answer to this question. "What is the Average Minutes per Visit to the TACODA Network?" Take a look here. The winner will be contacted in the first week of September. Good luck! COMSCORE UK ONLINE TOPLINE RESULTS UK web user reach for all web properties, including Ad Networks, Portals and ISPs. Source, comScore June 2007. * Most reach, overall - Advertising.com 89.5% * Most reach, Online Property - Google sites 87.5% * Most reach, Transparent Ad Network - TACODA 74.5% * Most reach, Online Display Ad Property - eBay 69.6% For a full list of the UK top 50 click here Comment June comScore data reveals new landscape for UK online display advertisers Paul Goad, Managing DirectorWith over 4,500 sites like Glamour, Ziff Davies, Top Table, GQ, What's on When and Dow Jones we knew that a lot of UK web users visit sites in the TACODA network, Now comScore confirms we have 23,593 unique visitors - that's nearly three-quarters of all UK web users! What's more, as TACODA offers the most advanced form of behavioural targeting in the market, the web behaviour of all these users is held in our unique database, enabling advertisers to target specific audience groups in large numbers anywhere on our network. Protecting brand values Looking at the sites and networks with the biggest reach, a few things jump out. If you have clients with premium, household name brands you need reach - but are understandably concerned about using blind ad networks. Clients want to be sure their hard-won brand values aren't being compromised on dodgy sites. TACODA now offers reach that ranks alongside the biggest UK ad networks and, because we operate a 100% transparent site network, advertisers can be confident that their campaigns only appear on trusted, premium websites. As well as being the fourth largest ad network in the UK, TACODA is the UK's largest transparent ad network (see here for details). Incidentally, users also view more pages in the TACODA network than any other property. comScore logoOK, you don't use ad networks, so how does TACODA stack up against the biggest website properties in the UK? Leaving aside blind networks and sites that don't take display ads (like search engines) we have the largest reach in the UK. You read it right - no one reaches more UK internet users than TACODA (see here for details). So if you're tired of trying to buy reach from Yahoo! and MSN, it's time you talked to us. And if you're wondering that, maybe, TACODA is under-represented in certain content channels, then take a look at this comScore data from a selection of large media organisations. You will see that TACODA has the highest number of unique users in every content category but four - where we are second. You've probably had enough of comScore for now, but if you want to dig any deeper - demographics, average time per user or any other comScore criteria, just call Lena on 020 3170 0851 and she will help you out. Finally, if you're a comScore subscriber, remember to search TACODA and add it to your media when you plan a campaign. _____ If you no longer wish to receive these emails, please reply to this message with "Unsubscribe" in the subject line or simply click on the following link: Unsubscribe _____ Click here to forward this email to a friend TACODA 7th Floor, Capital Tower 91 Waterloo Road London SE1 8RT Read the VerticalResponse marketing policy. 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