ࡱ>  8# !"9%&'()*+,-./01234567;:<=>?A@BCRoot Entry FhAD@Olk10SideProps_0001(__nameid_version1.0(?D?D__substg1.0_00020102*0  #0123456789:;<=>?@ABOXZcdefghijklmnopqru{|ghujL?q5D{,8+*Vmspst.dllNITA7nC:\Documents and Settings\Owner\Local Settings\Application Data\Microsoft\Outlook\Outlook.pst@0陸@0 5DJj\}  F FF  4 P l  X-POP3-FromX-CampaignX-Co__substg1.0_00030102*X__substg1.0_00040102*__substg1.0_10060102* __substg1.0_10080102* mpany_IDX-MailerISP6X-ChoiceMail-AcceptedReason8X-ChoiceMail-OriginalAccountX-CTS-EnabledfB W  __substg1.0_10090102* __substg1.0_100B0102*__substg1.0_100F0102* __substg1.0_10130102*9- 8d5  y IPM.NoteYes, It's our June newsletter!__substg1.0_10140102* __substg1.0_10150102*__substg1.0_101D0102* __substg1.0_101E0102*__substg1.0_001A001E* __substg1.0_0037001E*__substg1.0_003B0102*__substg1.0_003D001E*SMTP:TACODA@MAIL.VRESP.COM+nTTony EvansSMTPtonyevans@contactmc.co.ukTony Evans+nTTACODASMTPTACODA@mail.vresp.comTACODA+nTTony EvansSMTPtonyevans@contactmc.co.u__substg1.0_003F0102*B__substg1.0_0040001E* __substg1.0_00410102*:__substg1.0_0042001E*__substg1.0_00430102*B__substg1.0_0044001E*! __substg1.0_004F0102*"\__substg1.0_0050001E*$kTony EvansTP+nTTACODASMTPreply-1edd6063ea-d0c65bb660@u.cts.vresp.comTACODASMTP:TONYEVANS@CONTACTMC.CO.UKSMTP:TONYEVANS@CONTACTMC.CO.UKSMTP__substg1.0_00510102*%__substg1.0_00520102*-&__substg1.0_0064001E*'__substg1.0_0065001E* (TACODA@mail.vresp.comYes, It's our June newsletter!Ǹ5) 4EC&OSMTPtonyevans@contactmc.co.ukSMTPtonyevans@contactmc.co.ukX-POP3-From: bounces-1edd6063ea-d0c65bb660@b.cts.vresp.com Retu__substg1.0_0070001E*)__substg1.0_00710102*#*__substg1.0_0075001E*+__substg1.0_0076001E*"$,__substg1.0_0077001E*-__substg1.0_0078001E*!).__substg1.0_007D001E*/__substg1.0_0C190102*&(C:rn-path: Envelope-to: tonyevans@contactmc.co.uk Delivery-date: Tue, 26 Jun 2007 22:01:28 +0100 Received: from gc-mkt7.verticalresponse.com ([206.57.6.62]) by krypton.webfusion.co.uk with esmtp (Exim 4.54) id 1I3IAC-0001Jf-3S for tonyevans@contactmc.co.uk; Tue, 26 Jun 2007 22:01:28 +0100 Received: from slbsrcnat.inside.verticalresponse.com ([192.168.0.120]) by gc-mkt7.verticalresponse.com with QMQP; 26 Jun 2007 14:01:25 -0700 X-MailerISP: GlobalCrossing From: "TACODA" Reply-To: "TACODA" To: tonyevans@contactmc.co.uk Subject: Yes, It's our June newsletter! Date: Tue, 26 Jun 2007 21:01:25 +0000 Message-ID: <1edd6063ea-tonyevans=contactmc.co.uk@mail.vresp.com> MIME-Version: 1.0 X-Company_ID: 210076 X-CTS-Enabled: 1edd6063ea-d0c65bb660 X-Campaign: 1edd6063ea Content-Type: multipart/alternative; boundary="__________MIMEboundary__________"; charset="UTF-8" X-ChoiceMail-OriginalAccount: tonyevans@contactmc.co.uk X-ChoiceMail-AcceptedReason: Domain 'mail.vresp.com' is on your accepted domain list +nTTACODASMTPTACODA@mail.vresp.comTACODASMTP:TACODA@MAIL.VRESP.COMSMTPTACODA@mail.vresp.com__substg1.0_0C1A001E*D__substg1.0_0C1D0102*'+E__substg1.0_0C1E001E*F__substg1.0_0C1F001E**,G__substg1.0_0E02001E*H__substg1.0_0E03001E*%5I__substg1.0_0E04001E*J__substg1.0_0E1D001E*.0Ktonyevans@contactmc.co.ukYes, It's our June newsletter!0000000ctonyevans@contactmc.co.ukTony CMC0000000ctonyevans@contactmc.co.ukTony CMCTACODAWHERETHEPEOPLEAREPEOPLEALLCHANGERECENTWEEKSHAVESEENDRAMATICSHIFTSINTHEONLINEADVERTISINGLANDSCA__substg1.0_0E28001E*L,__substg1.0_0E29001E*/3M,__substg1.0_1000001E*___substg1.0_1008001E*24NeTACODA. Where the people are people All change! Recent weeks have seen dramatic shifts in the online advertising landscape. Not that it ever stays the same for long, but this is the kind of seismic stuff that hasn't been seen since the 90's. What's going on? Why have Google, Microsoft, Yahoo and others suddenly started buying up other companies? Does it make sense or is it the start of bubble 2.0? Quick - we need an expert to help make sense of it all - Dave Morgan, come on down! Read his piece in this very newsletter and look your boss in the eye again. Paul Goad, Managing Director. news * Cond Nast joins TACODA Audience Networks. * Say hello to Marcus Harding. * Does your Mum really know what you get up to at work? * We've got a UK website at last! * This month's product focus: Insight. Win a 50 Amazon voucher! news Growing portfolio welcomes Cond Nast Vogue, GQ, Cond Nast Traveller, Easy living and other household names have just joined us. This will help us define our UK audience profiles even more accurately, means more ad inventory is available to TACODA and will increase ad revenue for Cond Nast. Raise a glass and read all about it. New boy Marcus Harding joins us as an agency account manager next Monday, working alongside Lena. He cut his ad teeth at JCDecaux and Viacom. He may drop in on you soon to say Hi! All about online advertising We work in a world that most people outside the industry simply don't understand - hell, some of us on the inside are often confused. This piece from the US is a great overview of where online advertising is at right now. You want accountability - you got it! TACODA Insight reports come with every campaign so you can see how 350 different audience segments responded to your brand or product. It will even tell you how your next campaign can work better. Want to know more? We've finally got one! Whether you want general information about TACODA, contact details or more nitty gritty stuff like creative specifications - it's all on our website. If there's anything missing, let us know. www.tacoda.co.uk NEW ADDRESS AND PHONE NUMBERS We've outgrown our offices and have moved a full one hundred yards to offices four times the size. * 7th floor, Capital Tower, 91 Waterloo Road, London SE1 8RT * Advertisers 020 3170 0851 * Publishers 020 3170 0858 * Office 020 3170 0867 We're next to Where Terry Meets Julie, on the seventh floor and get good views over London - take a look. Comment The End of "No-Man's Land" in Online Advertising What a month. Over the past four and a-half weeks, we've seen more than $12 billion in announced acquisitions in Dave Morgan. Founder and Chairman of TACODAthe online advertising industry. Between Google's $3.1 billion purchase of DoubleClick and last week's $6 billion acquisition of aQuantive by Microsoft came Yahoo's $680 million acquisition of Right Media, WPP's $649 million acquisition of 24/7 Real Media, Hachette's $110 million purchase of Jumpstart Automotive Media, and AOL's pick-up of Ad-Tech. In just a few short weeks, the entire landscape of the online ad industry seems to have changed. Lots of people are trying to understand what is going on and why this is happening now. I've been in the media business for the better part of the past 30 years, with almost half that time working in the internet and new media. While the pace and size of these deals may seem a bit dizzying to some, I think that there are some pretty clear market signals being expressed in these deals. Here is how I read it: Case study Who wants a $50,000 toy Ferrari? After going bankrupt in 2004, the new owners of FAO Schwarz - Lena Savitski, Agency Account Managerthe Hamleys of the US - decided to move up-market and sell premium toys not available in the likes of Wal-Mart and Toys 'R' Us. An online re-branding and sales campaign was planned for the run-up to Christmas, but having lost touch with their target audience they needed to identify and then reach new audience segments in order to raise brand awareness and drive buyers to FAO.com. Well, how did they get on? Behavioural targeting is as much Toy Ferrariabout discovery as it is about good planning, and TACODA's research not only built a demographic and psychographic profile of the FAO Schwarz customer base but showed what audience segments responded best to the campaign and revealed unexpected audience groups. Oh yes, and sales went up too. If you want to know the full story, take a look at this. _____ If you no longer wish to receive these emails, please reply to this message with "Unsubscribe" in the subject line or simply click on the following link: Unsubscribe _____ Click here to forward this email to a friend TACODA 7th Floor, Capital Tower 91 Waterloo Road London SE1 8RT Read the VerticalResponse marketing policy. __substg1.0_10090102*$&__substg1.0_1035001E*1=P6__substg1.0_1046001E*Q.__substg1.0_300B0102*68R&xLZFub rcpg1252Chtml10? ch set0 PVUQ23Fٹf4 5Vdpam ;05 `cgP d36` 4r *\9 <>  !3 @!`ead!~4%!"6-< tp-equiv="P0 t-Typxe" ))@)xt/;*0=o-8859-1}* /$%%&!77!Ptitle,TACODA ens0@1- Ju3 07.M,P!P/0..?/O7%-0+a>#4A+`\} a:l k= @3B71C6Ayho?P BݢB@33DAyv5 E/A4BCpg=  :n eAw;^!A/:69/O/ :+$O"So 5`< px+`=>@"R ! c`XOOY_ 0`.g6$trbeQf!8d='P 480G]\2bj_l<(f)@(://ctXs.v].ms0/?)btMC/1 d63R/ c65bb6/ea02L7b* rg+"V_`pkbfl:d fy M@{HYPERLINK> rstu0\ny Au!pqIsrcrbp`xy.`{990}!04P/w{|3mc{.uk5pa_2Rs<.g[*2D. ^WRwR *o P4 *,cb r sh25?Ccc&?LY5aM5Zq5R)=#kkclc x k5iqekgmipO="hn[FP5oߠ{u4Pvpdb47dx4.jexy/; ~/o v[tl0woY] v^\_0}` ```*-[`juM@y+`ޞkтA\+r]@e!)Z k a? ``aa?h{I B!AdD5]@ wda*No@[0I@eDM@ay ?`1 ]@a`buBItk }Goc0`Atu Tsn'@~bؒ؃!\0'{ @ go2 ?<3GoogMpa`M `,a`YaDo∱ ?u] `" Gy2up*1moqspDoܱkb!IS?ݓ}Z2.0pQ)cBP33G**Q°(acܱ@ 3DBMgpa`{"ownBR(!p!D<3 oBPyag?_vPa Ra0ADi{P./Ͽÿ%QnS?Oҟ#OgJ0!&dy=P_1A8izd=a:d Qo`b""sp `Ke m"917fa3/?O_otOH._/o9622e3ff34:_;od@i44i?5\>կLJ>K4oߟ@4E9(00p08283 ?4o57#$%&=?>O?_O!4)ڻH6*PvHֽ4dѠJrJ"3J10;+@2_o?/AOBQ2BCh^ߗG_HoKLN2 oyS_V_m\]X?YGߐ`/_4M@q H@Rh30iuq ~k@al 0'~2paMramAwN keçp L0sine~2Pm JCDjBVi.m'n0oi qy onHi!/?O_oOϙOoA3C3֟UA]ngia_篲?O_oYep_4Wrbyqg01l`da @oѿC2^dhn@m0'@ CPil`i2sCQtP-ffdy491b`~_oO_ot/=he__r +mSUSnvq!ewfaa/n@rig(2`M.)`O5/?O??ϟЮ21Ҁb.&k d-fFFE874ҏ?ԯտ&B~0ُC5ܟݯ޿)_4Ywf@opoPngf@.O/:OX.0;oo^?/NoIaQr0t9QlNmNi1lnPo@gðLgf35&kffa7kgPnmrhoѽCfk hI@iClm MP㽣LWMRbtrO߄~8e1 0NpfcXoYZ[ =W7oklS?= OEOB?h'so!6#3s'xy+4,?{Et02x_5?'RDq9àe9:<>9{ЍoiBCDPa7sApPr áFaa2\@LlfK8 PuNp @2v OapcN`i{K'SAáPweb@R1p"0y`mfBVW/_ai83@4 a"[\^_/?OתTc wP.Q`.ukgOk/l?mOn_oopys248!$!/td¿s#OTpn!q8lvl` !f2!qO30!tT`bIb7#-$#CTR 8!j&q7K oKCapKQTM@91eU*ovМ_o &npI;a0123/4?5O6_7o89:;<=>MLPQSE,@8RTDE_ b.o /!?"O#_$o%&'( AdPGУ@s@AO?OWYZ02317]A85dF_F/_/GHI/J?KOL_MoNOPQR`?TmPu`W[YrOs_touvwx\]8``?Obcdefghijlmo? 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